How to prevent failures in buying, implementing and using CRM.
- By Limesh Parekh
Reviews by Reader's
Book Review- Cracking The CRM Code
CRM Journey Covered
Cracking The CRM Code - Why I wrote this book?
Format and the Plot
Story of 3 school friends running three different kinds of business and their CRM journey. How and what challenges they face and how their 4th friend helps them tackle these challenges. I have avoided any jargons and technical points.
Who should read this book
You should read this book if you are running a business not able to decide whether you need a CRM, or which CRM to buy.
Even if you are struggling with CRM, this book will be a great help to you.
If you want to Sell CRM or become a CRM Consultant, you will find a deep insight into the CRM customer’s mindset and challenges.
The questions answered in this book.
Deciding to buy CRM
- Two Fundamental responsibilities of any business owners
- Aligning Policy, Process, and Culture
- The Difference between A CRM & ERP
- Does my company need a CRM?
- But CRM is too costly.
- Should we buy CRM specific to our Industry?
- CRM or no CRM – The Conclusion
Mad about Make in India. CA dropout by choice, started an IT company, that too out of a small village in Gujarat. A great fan of Steve Jobs and his ideas on simplicity as the ultimate form of sophistication.
Whatever I learned and experienced in implementing CRM at Enjay since 2004 and helping more than 400 companies across India to use CRM, I have tried to present in this book in a very easy to understand language with lots of examples.
Learning techniques to banish negative emotions and the distractions surrounding us in a consumer society which take me off the path to life.
I’ve been helped immensely just by reading the first chapter. I embrace the focus on living the Stoic philosophy and more.